I recently participated in a media conference in Germany and was struck by the lack of "convergence" as a theme to be discussed by fellow panelists. Just a few years ago, it seemed that nearly every panel tried to somehow weave the buzzword into the session. Google Trends charts the traffic of the word and, unscientific though it is, you can see that it jumped in '07 and has been generally trending downward. Has the idea of convergence gone away? Quite the contrary, it's here already. This was brought home to me at the Killers gig last night in Hyde Park. People everywhere were snapping pictures, texting, emailing, surfing, tweeting and chatting on their iphones and Blackberry (and, oh yeah, listening to the music!). These are converged devices although we don't really think of them this way. Ditto for computers, which are used for a variety of tasks. So convergence is here and all around us but it depends on how well designed and executed it is. For instance, the internet has been available on the tv for years and yet we don't take it for granted. This will surely change but, until then, the tv won't really be a converged device. And there will be room for 'convergence in tv' panels at trade conferences.
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