I was catching up with a friend today who writes a well-known blog in his particular industry. The blog has been a 'loss leader' for his other activities such as consulting, but he is now thinking of turning into a proper media property. This has been pioneered by Rafat, Om, Mike and many others, who have been creating "Trade Publication 2.0" marked by first curating and then breaking industry news while also having a distinct editorial voice. From what the competition sounds like, my friend has a real opportunity to build something valued by the industry. I hope he goes for it.
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