Ocado: Online Grocery Delivery Done Right

Ocado is an online grocery service operated by Waitrose, a large supermarket chain in the UK.  I just used them for the second time and well, they have nailed the user experience:

• The site is intuitive and fast.  You can search and browse in a few different ways.  They also include what you'd expect in terms of recommendations but also do little things like denote an item as something you've previously bought.  This is important when having to look through a lot of items, which can make it a daunting experience otherwise.
• It was easy to select a delivery time and they also give you the option of being 'green' by selecting a slot where their van will be in your neighborhood.  Nice touch.
• During checkout, they tempted me to add a couple of items that were on sale or that they recommended based on past purchase.
• They thoughtfully send you a reminder text with youor delivery time and also the time after which you can no longer change my order.
• Finally, both times I've ordered, the delivery man came right on time during the appointed slot.

I've only used them a couple of times but it doesn't get much better than this.  My one gripe is that I wish they had more whole foods-type stuff.

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and for the USA -

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