Brits Are Much Greener Than Yanks

Just got back from a quick trip to the UK and it continues to amaze me at how eco-conscious the Brits are compared to Americans.  With An Inconvenient Truth and everything else, climate change and the environment have certainly gained a lot more mind share in the States, but it is at another level in the UK.  For example, there was a poll in which a fifth of Britons said they were planning to holiday in the UK to minimize their impact on the environment with others saying they're planning on taking the train or driving instead of flying.  I've written about this before but the difference is indeed striking and it spells opportunity to me.  I wonder if companies like Terrapass have gotten any traction over there -- I've seen options to offset one's carbon emissions from flying.  I can see there being a business in offering carbon-offsets and giving people the means to display this for others to show how green they are

Comments

[tomatterrapass]

Actually this is a big misconception. The US has a much higher recycling rate (35%) than the brits, and the many more consumers in the US offset carbon emissions than consumers in UK.

Now admittedly, the latter may be due to frustration with our government response, or lack thereof.