IndieFlix - The CDBaby of Film

NYT profile on IndieFlix, the CDBaby of film.  Whether via IndieFlix or others, independent filmmakers will be able to go direct-to-consumer via the Internet (either as a transaction platform for DVD sales and/or as a distribution platform for downloads).  While technology obviates the need for gatekeepers, it increases the supply of content, making marketing and promotion all the more important.  This is harder for film music because of the discovery modalities of each medium.  Recommendations are more important for film discovery than music.  While radio is still the biggest driver of music sales, there is no real film equivalent.  It's not like there are channels that people tune into to watch trailers programmed at them.  Shows like Ebert & Roeper and iFilm and related film sites come closest to this, though their target are people seeking film information vs. the vast majority of radio listeners that tune in without necessarily seeking to purchase any music.   Instead, recommendations dominate film discovery whether via your friends, your local newspapers's movie reviews, your Netflix account or the "Staff Picks" at your local video rental story.  As more films get surfaced via new distribution platforms, there will be a greater need for tools to guide consumers to the films they might like, wherever they may fall in the long tail.