You may have heard of "Jack" recently. It's the new radio format being tried and adopted my many terrestrial radio stations as their answer to the iPod. Designed to emulate the shuffle function on an iPod, the Jack format has playlists of 1,000 songs (many more than that of a much tighter format like AAA), and has little to no DJ chatter. The format, orginated in Canada, has a brother Bob, which introduced more new music than Jack, which has more recognizable tunes.
Expanding playlists and less DJ chatter is good, but I hope they don't take it to the extreme and get rid of DJs. As I've written before, I like the sound of a human voice - as long as it's someone I trust. In fact, I believe the DJ/personality will become more important over the next few years. Why? Playlist-based listening choices will be widespread and everyone will have the same catalog, so personality/brand will be an important differentiator for stations as will content not available elsewhere.
I think so.
The program of FM radio broadcasting is a propaganda of the recording label in Japan. Therefore, only a similar tune is broadcast. The listener gets tired of it, listens to his favor with ipod etc. , and it listens to the tune. However, it is lonely not to be able to hear DJ's toque. I think that DJ wants also to broadcast my favorite tune more to my desire as personal.
Posted by: tanaka | June 11, 2005 at 11:33 AM